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Delhi Metro Passengers To Soon Experience Audio Ads, Jingles Along with Other Announcement

The DMRC tweet on its X account (formerly known as Twitter) reads, “DMRC is all set to introduce a new mode of advertising in its network. It will now be possible to air audio-based advertisements inside trains. This feature is designed to seamlessly coexist with essential service announcements, enhancing the overall metro experience for passengers.”

Yashashvi Tak

Updated Dec 5, 2023 , 06:10 PM IST

Photo : iStock

New Delhi: The Delhi Metro Rail Corporation (DMRC) is all set to introduce a new audio-based advertising in Delhi metro for one year to absorb the people's reaction to it. The trial will initially involve six trains on the Violet line between Kashmere Gate and Badarpur Border, with the ads scheduled to air in December this year for a one-year period.

Officials want to check if they can smoothly mix audio ads with important announcements about services.

“The introduction of audio-based marketing holds significant promise for the Delhi Metro, given its immediate reach to the vast number of daily commuters," said DMRC officials in a statement, as per the Indian Express report.

The COVID-19 pandemic had a big impact on Delhi Metro services, causing disruptions and a gradual restart with restrictions. This affected the DMRC's income, so they looked for other ways to make money. They started initiatives like co-branding stations and launching the Momentum 2.0 app to bring in more money and make sure they can keep running.

The idea for audio ads in trains came from Pindrop Metro Tech Pvt. Ltd., a company that handles advertising solutions for the Pindrop Media Group. They've been providing audio content to Delhi Metro for two decades. They will work with DMRC on this trial project to test it and see if it could be expanded in the future based on feedback.

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